A hospitality venture studio building and backing places with soul.
Late Checkout is the venture studio within the LOBBY Group ecosystem. We create original hospitality concepts and grow a portfolio of places. Independently and with partners.
Built with the creative engine of LOBBY Studio and the culture engine of LOBBY Town.
WHAT WE DO
We don’t do ideas. We build real businesses.
CREATE
Identify opportunities, shape the concept, build the brand system
LAUNCH
Team, standards, experience, opening strategy, momentum
GROW
iterate the model, partnerships, expansion paths (when it makes sense)
PORTFOLIO
Distinct brands, built with a long-term view.
AUTOFFICINA
A hospitality concept at the intersection of automotive culture and architecture.
Autofficina was created to serve a niche but global audience: people who care deeply about cars, design, and craftsmanship. It translates mid-century architectural references and mechanical culture into a physical hospitality experience.
For Late Checkout, Autofficina represents our thesis that highly specific communities, when respected and understood, can become powerful, repeatable hospitality ecosystems.
FRANK'S MARKET
A hybrid retail and hospitality concept built around everyday ritual.
Frank’s Market combines curated furniture and objects with a coffee bar designed for daily use. The concept blurs the line between showroom and social space, turning retail into a living environment rather than a transactional one.
For Late Checkout, Frank’s Market explores how commerce, culture, and community can coexist under one roof, creating durable foot traffic and emotional attachment.
WESTOCK HOSPITALITY
Infrastructure for hospitality operators and projects.
Westock provides structured FF&E and OS&E storage solutions for hospitality brands, developers, and operators. Designed for flexibility and operational efficiency, it supports projects before, during, and after launch.
For Late Checkout, Westock represents the operational layer of our thesis: strong hospitality is not only about concept and brand, it’s also about infrastructure and systems.
PARTNERSHIPS
We partner with people who want to build something real.
Partnership tiles:
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Co-build (JV) // we co-create and co-own a venture
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Build for launch // we build the concept + brand + go-to-market, then handoff or stay involved
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Operator collaboration // we bring concept + brand system; operators bring execution power
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Brand expansion // we help strong brands translate into hospitality
HOW WE BUILD
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Opportunity // location, audience, unit economics reality check
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Concept // positioning, experience, story, differentiation
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Brand system // identity, tone, content, touchpoints
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Launch plan // standards, training mindset, opening momentum
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Iteration // learn fast, refine, protect the soul
Have a location, a brand, or a thesis?
If the opportunity is strong, we move fast and build with conviction.